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I was Chief Product Officer for Savvy, a company that tracks the sustainable impact of investments.
I began designing the mobile app 2.5 years ago while working as a UX Designer in London. I transitioned to full-time CPO over a year ago.
I led the product's research, design, and direction, ensuring user-centric development during our shift from B2C to B2B. Emphasizing control and simplicity, I focused on creating an intuitive user experience despite the complexity of sustainable investing. Today, Savvy leverages UX as a key differentiator. We are a Techstars-funded company with an investment tracking platform for mobile and desktop, serving B2B clients in Ireland, Switzerland, and the UK.
The creation of a sustainable investment tool.
Savvy
What I was responsible for:
Conceptualized and Delivered UI/UX Designs
Prototyping and Interaction Design
Collaboration with Cross-Functional Teams
User Testing and Research
Balancing User Value and Implementation Complexity
Data-Driven Design Improvements
Documentation and Design Systems
Stakeholder Presentations
Design Workshops and Brainstorming Sessions
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B2B use case: This simulator flow was integrated with financial institutions as a tool for banking clients. It allowed users to define a 'sustainable profile' that aligned with their values, matched them with investment funds that aligned with these values and then allowed them to track their impact on the planet based on their amount invested.
B2C Use Case: Before transitioning to a B2B model, Savvy was initially launched as a mobile app designed for individual users seeking to invest sustainably. The app provided end-users with tools and insights to help them make environmentally and socially responsible investment choices.
For insight into the breakdown of my design process, check out my case study on Daft.ie.
B2B use case: The Sustainable Wealth portal was utilized by wealth managers to provide their clients with transparent insights into the impact of their investments.
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